Monday, November 28, 2005

Gimme an Rx! Cheerleaders Pep Up Drug Sales - New York Times

Of the mantra "Hire for attitude, train for skills", taken to the MAX.

Gimme an Rx! Cheerleaders Pep Up Drug Sales - New York Times: "As an ambitious college student, Cassie Napier had all the right moves - flips, tumbles, an ever-flashing America's sweetheart smile - to prepare for her job after graduation. She became a drug saleswoman.

Ms. Napier, 26, was a star cheerleader on the national-champion University of Kentucky squad, which has been a springboard for many careers in pharmaceutical sales. She now plies doctors' offices selling the antacid Prevacid for TAP Pharmaceutical Products."

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